Blogging began in the late 1990s, since then a there has being a huge transformation in the style and appearance of ‘Blog’. Initially, the purpose of blogging was to share and write a person thought, feeling, opinion or experience on any content or information- in short, a sought of online diary. Today, the growth of the blogging platform is being increased tremendously where it is used by every common individual like youth, young working professionals, businesses etc. The simplicity, easiness, and accessibility of blog help anyone to write a blog and tagline him/her as a self-proclaimed expert. By blogging, what importance can a business gain?
According to the Statistics of Hubspot’s 2012 Inbound Marketing Report highlights the importance of blogging, where 57% of companies acquire customers from their blog. At the same time, 81% of marketer’s business states business blog is useful. Through, blogging business website’s SEO can be improved which is one of the recently recognized benefits. Google has improved their algorithm basis which can heavily focus content and frequency of posts/update in websites. Hence, if the blog is administrated properly like regular updates on a topic relevant to business can increase website SEO.
With progress and advancement in technology, it is fetching increase importance for business industry to emphasize its presence in web/online. For compromised online marketing and branding strategy a highly optimized website is necessary because the global economy competitive nature demands that businesses can go further. Blogging is considered one of the most effective means or ways to build brand awareness, by providing relevant and useful content to the target audience in constant update. Though blogs are inexpensive ways especially for small business to drive traffic generation to their sites, they can even enhance inbound marketing efforts and attract the more prospective customer. Through blogging there are numerous benefits for a business to grow like:
- Exceptional boost to search engine optimization.
- Develops and strengthen the relationship with existing and new customers.
- Establishes business as an industry leader.
- Connects people to brand.
- Create opportunities for sharing.
A company blog can also increase a relevant number of inbound links that can direct readers to the main parts of a website. Both the features can develop numerous traffic to a website and time spent by visitors on site. Through, this even new customers can be generated as well. A sense of confidence and trustworthiness on the brand can be developed through the company blog, it even makes industry expert in their particular field which is a great benefit to the businessman. Sometimes, this benefit is even overlooked as it can enforce a strong brand connection with readers which can hopefully encourage them to return their site for relevant information or purchases.
Earlier, the blog was just an individual’s hobby. Today, it is the greatest influential tool for business where many of them compete to be Fortune 500 companies. Money isn’t required to maintain a blog, an educated or research-oriented person of any field who consistently updates and educates the reader is necessary to maintain and manage a blog.
Recent, trend many businesses adopt is to be active and popular on the social media page. Nowadays, blogs are the center of attraction as it is a great source of content. Through, social media tool it can easily drive users back to the website if the content calendar is followed strictly. It also helps in prevention of repetitive content for a blog or social media because with like, share and comment option in both the platform content can be easily circulated and it also engages the readers to provide feedback or suggestion to it. Generation of traffic to the website can sometimes create it into new leads like when a customer visits the company website, they are able to understand a variety of brand and services and additional information. In addition, certain blog posts include leading generating a call to action link at end of the articles which gives typically a free offer to the customers in exchange for the information.
The presence of blog for the company isn’t important, importance and benefit that business offer has to be valued. An inside look or overview of the company brand and services is what a blog does, as well as the opportunity to customers to build trust and confidence with the brand, content that is delivered can even develop a loyal customer to the company. Blogs are basically cost-effective, a long-term asset, PR role to the company and assist in generating leads to the website. To have a blog isn’t a negative consequence, it is always a bridge between a company and its valuable customers.