Posted in General

Why Blogging is Important for Business?

Blogging in Business

Blogging began in the late 1990s, since then a there has being a huge transformation in the style and appearance of ‘Blog’. Initially, the purpose of blogging was to share and write a person thought, feeling, opinion or experience on any content or information- in short, a sought of online diary.  Today, the growth of the blogging platform is being increased tremendously where it is used by every common individual like youth, young working professionals, businesses etc. The simplicity, easiness, and accessibility of blog help anyone to write a blog and tagline him/her as a self-proclaimed expert. By blogging, what importance can a business gain?

According to the Statistics of Hubspot’s 2012 Inbound Marketing Report highlights the importance of blogging, where 57% of companies acquire customers from their blog. At the same time, 81% of marketer’s business states business blog is useful. Through, blogging business website’s SEO can be improved which is one of the recently recognized benefits. Google has improved their algorithm basis which can heavily focus content and frequency of posts/update in websites. Hence, if the blog is administrated properly like regular updates on a topic relevant to business can increase website SEO.

With progress and advancement in technology, it is fetching increase importance for business industry to emphasize its presence in web/online. For compromised online marketing and branding strategy a highly optimized website is necessary because the global economy competitive nature demands that businesses can go further. Blogging is considered one of the most effective means or ways to build brand awareness, by providing relevant and useful content to the target audience in constant update. Though blogs are inexpensive ways especially for small business to drive traffic generation to their sites, they can even enhance inbound marketing efforts and attract the more prospective customer. Through blogging there are numerous benefits for a business to grow like:

  • Exceptional boost to search engine optimization.
  • Develops and strengthen the relationship with existing and new customers.
  • Establishes business as an industry leader.
  • Connects people to brand.
  • Create opportunities for sharing.

A company blog can also increase a relevant number of inbound links that can direct readers to the main parts of a website. Both the features can develop numerous traffic to a website and time spent by visitors on site. Through, this even new customers can be generated as well. A sense of confidence and trustworthiness on the brand can be developed through the company blog, it even makes industry expert in their particular field which is a great benefit to the businessman. Sometimes, this benefit is even overlooked as it can enforce a strong brand connection with readers which can hopefully encourage them to return their site for relevant information or purchases.

Earlier, the blog was just an individual’s hobby. Today, it is the greatest influential tool for business where many of them compete to be Fortune 500 companies. Money isn’t required to maintain a blog, an educated or research-oriented person of any field who consistently updates and educates the reader is necessary to maintain and manage a blog.

Recent, trend many businesses adopt is to be active and popular on the social media page. Nowadays, blogs are the center of attraction as it is a great source of content. Through, social media tool it can easily drive users back to the website if the content calendar is followed strictly. It also helps in prevention of repetitive content for a blog or social media because with like, share and comment option in both the platform content can be easily circulated and it also engages the readers to provide feedback or suggestion to it. Generation of traffic to the website can sometimes create it into new leads like when a customer visits the company website, they are able to understand a variety of brand and services and additional information. In addition, certain blog posts include leading generating a call to action link at end of the articles which gives typically a free offer to the customers in exchange for the information.

The presence of blog for the company isn’t important, importance and benefit that business offer has to be valued. An inside look or overview of the company brand and services is what a blog does, as well as the opportunity to customers to build trust and confidence with the brand, content that is delivered can even develop a loyal customer to the company. Blogs are basically cost-effective, a long-term asset, PR role to the company and assist in generating leads to the website. To have a blog isn’t a negative consequence, it is always a bridge between a company and its valuable customers.

Posted in General

8 Reasons to Use Typography in Graphic Design

When you visit a website or other information-based platform, which content attracts you a lot? Textual or Design Content? More or less we prefer to go through the headline and info first, then only we give prior importance of design elements in total. This is why typography plays a major role in designing any type of content at any source of the communicational platform.reasons for typography

General Definition of a Typography is, it is an art and technique of arranging type to make written language legible, readable, and appealing when displayed. The aesthetic value, the appearance of content is what attracts reader/audience more. Typography plays a vital role in framing the overall presence of a website and ensures a great user experience. Basically, a team of designers who creates advertisement, magazines, web designer gives much priority to the typographical element because to present the content or document in a professional way. Here are the eight reasons why.

  1. Typography is a channel of communication.

With the advanced level of technology, readers do prefer both traditional and online medium platform for varied purposes like business, art or other specific product or service. Readers do understand easily what type of information it caters while visiting the website. This is due to using of typography and other design element incorporated at the medium. The way of content, colors, fonts and other minute details arranged in a platform determines the communication channel between visitor and website owner.

  1. Typography attracts the readers.

Fonts and Style of Typographical writing attracts the readers a lot to the content. Usage of fonts should clean and neat as possible which is the key of presentation as the viewer should be able to read and understand the content easily. It shouldn’t be too small and crummy. Style and color of fonts incorporated in designing company creative element kit like a logo, visiting cards, magazine determine value, mission, and policies of the company.

  1. Typography holds an audience’s attention.

Audience easily gets attracted to both tangible and intangible products. But to seek attention towards typography fonts it’s not an easy task as it requires a lot of creativity. Most of the designers work through creating some interesting content like unique creative designs, highlighting texts that captivate audience attention etc. sometimes it does lack interest from typography, which can be made effectively attractive if it is implemented in a proper manner.

use of typography

  1. Typography conveys a certain mood or feeling.

Generally, the creation of design varies based on the content and nature of the requirement. Suppose if it is an advertisement content for play station games. In such a case, the design should be created based on fun, playful and entertainment.  fonts of the design can be simple, plain and professional based on the material. The choice of such typeface determines how the content is understood.

  1. Typography establishes an information hierarchy.

Information hierarchy categorizes texts in accordance and important manner, that can easily be understood by the reader. It is conveyed in a much clear way by highlighting and differentiating font type and sizes based on its importance. This will help the audience to easily determine the information that they should pay more attention to.

  1. Typography creates harmony.

The most common feature and the rule used in every design and content are ‘Harmony’ because we do repeat the same pattern and structure in most of our presentation. Harmonic design creates an artistic effect to a website or any other content. Usage of similar fonts in the text provides continuity.  The alignment of fonts in a correct proportion organizes the presentation and makes it uncluttered.

  1. Typography reflects professionalism.

The arrangement of typography designs in a correct proportion of a project determines great professionalism. The use of text and font in an appropriate size gains the trust of a customer, which even adds benefit while marketing products for the website and other business. Typography defines the importance of content provided and customer feel secure regarding the information they gain.

  1. Typography creates and builds recognition.

Use of appropriate pattern and rhythmic structure in the website and fonts, it can create a great brand value to the company brand. Typography is always regarded as the phase of the company, as a reader/viewer can easily identify the brand, that is why audience always remembers the font used in visuals. Using typography each content gains company presence.

Posted in General

Five tips to consider before you buy an artwork


Art lovers are passionate enough to buy new art creation because it is always exciting and heading experiences, from initial most wanted piece to the last and many other. However,  let the person be an expert in selecting artwork from galleries to online, here are some tips to look out for consideration to carry in mind for every collector- from first-timers to expert:

  • Understand your taste–  Initially, you might be excited about exploring innovative and varied art collection. But always think and invest in the art you love, does the art piece make you connected? Why do you like to admire it?
  • Good content– Most of the time, we don’t choose wisely because sometimes art collection at home can affect the people both in good and bad ways. As an art keeps a good atmosphere at home, captivates individuals mind, it excites and makes a person wanting to see the piece again.
  • Research–  It is always important to research the piece of work you buy, especially when you buy from a gallery. Ask the seller authenticity, prominence, and worth of buying it?  or else you may land up in ownership or insurance issue.
  • Quality and Originality– Sometimes, we do buy artwork from a new or little-known artist, its necessary to make sure the quality of material used for the piece is good and standard enough; or else it may deteriorate and depreciate. Then, asses uniqueness of art piece because there is some artist who imitates other creator works.
  • Stick to a Budget–  Art lovers are always fascinated by unique and various designs which makes them buy out of the line. So, every time analyze while buying an art piece and make up your mind within a budget line.

Henceforth, all the time keep in mind certain things while buying an art piece or collection to anyone or for yourself as there way of thinking or understanding of art isn’t the same as yours. Everyone has a different perception, knowledge, and ideas toward art.

Posted in General

Art & Its Presence in a Daily Life

Earlier times, importance or presence of ‘Art’ wasn’t significant as of today because many of them wouldn’t encourage individuals to take art as a subject or other area of expertise. Now, Art makes a huge impact on a common man daily life, as we revolve or surrounded by it. subsequently, time immemorial art has existed as long as man. The role of art in culture plays a huge part, as it shapes our ideas, understands in-depth emotions, self-awareness and much more. though, we use art on a frequent basis many times fail to realize the impact of it. some of the reasons why art is important:

    • Improves creativity skills.
    • It gives immense pleasure and joy.
    • Improves an individual’s patience.
    • It relieves the individual’s stress.
    • An opportunity to showcase individual talent.
    • It can uplift an individual confidence.
    • It can even develop individual education.
    • A bridge of communication to other people.
    • It helps individual to learn visually.
    • Art can help an individual to express his/her emotions.

Through, many forms and patterns we can compare, identify and understand art like in home: everyone does we have some or the other system of art pieces showcased at home- table centerpiece, framed painting or photograph, even the design and other details required for a dream home is also a sought of art. More of admiration it is of functional art at homes. Every accessory patterned art decorative tea towels or teacups can be considered a form of art. Most of us misunderstand these types of items into decoration rather than an art. Music is also a form of art, a universal language and its importance to individual daily lives is undeniable. Music creates a positive impact on people’s moods and perspective, where it can boost up productivity, motivation, and determination. Similarly, when a person has a high stress, many people find it relaxing to calm and compassed music that eases the mind.

On a daily basis, art influences and its presence is marked every phase of life, which we don’t realize most of the times. This is the mere reason why art is very important in our daily lives. We are four-sided by art that is in the form of a painting, music or perhaps videos, which has an enormous impact on our mood and emotions.

Science and technology are considered to be superior to art, which is misunderstood by most of the people. But art makes life worthwhile. It may not fulfill all our basic needs; it does make life joyful. Nowadays, we are confined into a fast-paced urban lifestyle, so we take more of the quick, hasty and fragmented decision, thoughts etc. but, art makes every moment memorable. Through, self-awareness can be increased and understood which can lead to more success for a person in both personal and professional life.

Art can make a community more beautiful. It also makes the places more interesting and pleasing wherever we go to spend time. Art displays a better understanding of cultures, history, and tradition; as well as help the people to weave their present, future from today.